Our Culture

Corporate Mission
"With the strength of steel, we establish the foundation of the industry and build a quality future." We are committed to becoming an outstanding promoter in the steel trading field, using our professional strength to build a solid bridge for upstream and downstream industries, ensuring that every steel transaction is precise and efficient, laying a solid foundation for the vigorous development of various industries, and working hand in hand with customers to create a high-quality future blueprint.

Corporate Vision
"To become the leader in domestic steel trade and create a century of brilliance for Lizheng." Lizheng Steel Group Limited aims to lead the industry in various aspects such as scale, service, and reputation through continuous hard work and innovation, constantly expanding the market territory, deeply rooting the Lizheng brand in the steel market, and shining brightly even after a century of storms, continuously creating value for generations.

Core Values
1. Integrity and Honesty: This is the foundation of Lizheng's establishment. Whether facing suppliers, customers, or partners, every quotation, every contract, and every commitment is genuine and reliable, resolutely eliminating fraud, concealment, and other unethical behaviors, and winning long-term trust through integrity.
2. Professional Excellence: In-depth research on the characteristics of steel, market dynamics, and industry policies, employees continuously enhance their professional skills, showcasing superb business levels in every link from procurement, sales to after-sales, using professionalism to solve problems for customers and ensuring smooth and worry-free transactions.
3. Team Collaboration: Advocating close cooperation across departments and positions, sales, warehousing, logistics, finance, and other teams work together, breaking down barriers, sharing information, and jointly responding to market challenges to achieve a synergy effect of 1 + 1 > 2.
4. Innovation and Progress: Based on the traditional steel trading model, actively exploring new fields such as e-commerce platforms, supply chain finance, and big data applications, daring to try new marketing strategies and management methods, driving the enterprise to continuously develop forward with innovation, adapting to the ever-changing business environment.

Business Philosophy
1. Customer First: Customer needs are the starting point of all work, providing personalized steel solutions, from material selection advice to delivery services, fully meeting customers' special requirements, and building customer loyalty through high-quality service.
2. Strict Quality Control: Deep cooperation with high-quality steel mills, strictly controlling the quality of steel, introducing advanced testing methods, ensuring that every batch of steel entering the market meets national standards or even exceeds customer expectations, providing solid guarantees for industries such as construction and machinery manufacturing.
3. Efficiency First: Optimizing procurement, inventory, and sales processes, accurately grasping market rhythms, reasonably controlling costs, improving capital turnover rates, maximizing economic benefits for the enterprise while ensuring service and quality, injecting momentum for sustainable development.

Service Purpose
"Thoughtful, fast, professional, and worry-free." No matter when and where customers need steel, the Lizheng team can respond immediately, providing thoughtful consulting services; relying on an efficient logistics system to ensure quick delivery of steel; using professional knowledge to answer customers' technical questions; following up on orders throughout the process, ensuring that customers have a worry-free transaction experience, truly making it easy and effortless for customers.